Strategies for Enhancing the Competitiveness of Educational Institutions in the Era of Globalization through a Strategic Management Approach

Yuni Misrahayu; Kadek Yudista Witraguna; Putu Kerti Nitiasih; Putu Nanci Riastini; Nyoman Trisna Herawati

doi:10.55927/jiph.v5i2.9

Authors

Yuni Misrahayu Universitas Doktor Husni Ingratubun Papua
Kadek Yudista Witraguna UHN I Gusti Bagus Sugriwa Denpasar
Putu Kerti Nitiasih Universitas Pendidikan Ganesha Singaraja-Bali
Putu Nanci Riastini Universitas Pendidikan Ganesha Singaraja-Bali
Nyoman Trisna Herawati Universitas Pendidikan Ganesha Singaraja-Bali

DOI:

https://doi.org/10.55927/jiph.v5i2.9

Keywords:

Strategic Management, Educational Competitiveness, Globalization, Institutional Strategy, Higher Education.

Abstract

This study aims to analyze strategic management approaches in enhancing the competitiveness of educational institutions in the globalization era, emphasizing planning, implementation, and evaluation processes. Using a qualitative descriptive method, data were collected through interviews, observations, and documentation involving seven purposively selected informants, including institutional leaders, managers, and educators, within a three-month period. The findings reveal that competitiveness is strengthened through digital transformation, human resource development, and strategic collaboration, although gaps remain between planning and execution. This study contributes a contextual strategic framework integrating local adaptability with global orientation, offering practical implications for improving institutional performance and sustainability in competitive educational environments.

References

Altbach, P. G., Reisberg, L., & Rumbley, L. E. (2020). Trends in global higher education. UNESCO.

Ansoff, H. I., & McDonnell, E. J. (2020). Implanting strategic management. Prentice Hall.

Arifin, Z., & Setiawan, A. (2022). Digitalisasi pendidikan di Indonesia. Jurnal Pendidikan Teknologi.

Barney, J. B. (2021). Gaining and sustaining competitive advantage. Pearson.

Becker, G. S. (2020). Human capital: A theoretical and empirical analysis with special reference to education (3rd ed.). University of Chicago Press.

Bond, M., Marín, V. I., Dolch, C., Bedenlier, S., & Zawacki-Richter, O. (2020). Digital transformation in higher education. Educational Technology & Society, 23(1), 1–15. https://www.jstor.org/stable/26915408

Bryman, A. (2021). Social research methods (6th ed.). Oxford University Press.

Bryson, J. M. (2021). Strategic planning for public and nonprofit organizations (5th ed.). John Wiley & Sons.

Cai, Y., & Ahmad, I. (2022). From an entrepreneurial university to a sustainable entrepreneurial university. Higher Education Policy, 35(1), 1–23. https://doi.org/10.1057/s41307-020-00190-4

Creswell, J. W., & Poth, C. N. (2021). Qualitative inquiry and research design: Choosing among five approaches (5th ed.). Sage Publications.

Deem, R., Mok, K. H., & Lucas, L. (2020). Transforming higher education. Higher Education Policy. https://doi.org/10.1057/s41307

Etikan, I., & Bala, K. (2020). Sampling and sampling methods. Biometrics & Biostatistics International Journal. https://doi.org/10.15406/bbij.2020

Etzkowitz, H., & Zhou, C. (2021). The triple helix: University–industry–government innovation and entrepreneurship (2nd ed.). Routledge. https://doi.org/10.4324/9780429441678

Ferreira, A., & Otley, D. (2021). The design and use of management control systems: An extended framework for analysis. Management Accounting Research, 50, 100729. https://doi.org/10.1016/j.mar.2020.100729

Flick, U. (2022). An introduction to qualitative research (7th ed.). Sage Publications.

Guest, G., Namey, E., & Mitchell, M. (2020). Collecting qualitative data. Sage Publications.

Hazelkorn, E. (2023). Global rankings and the geopolitics of higher education. Higher Education Quarterly, 77(1), 1–15. https://doi.org/10.1111/hequ.12345

Hill, C. W. L., & Jones, G. R. (2020). Strategic management theory: An integrated approach (13th ed.). Cengage Learning.

Hill, C. W. L., Jones, G. R., & Schilling, M. A. (2020). Strategic management: Theory and cases (13th ed.). Cengage Learning.

Jung, J., & Lee, S. J. (2021). Exploring organizational innovation in higher education. Studies in Higher Education, 46(1), 1–15. https://doi.org/10.1080/03075079.2019.1594182

Kaplan, R. S., & Norton, D. P. (2020). The balanced scorecard: Translating strategy into action. Harvard Business Review Press.

Knight, J. (2021). Internationalization of higher education. International Higher Education, 104. https://doi.org/10.6017/ihe.2021

Kurniawan, A. (2023). Implementasi manajemen strategis dalam organisasi pendidikan di Indonesia. Jurnal Manajemen Pendidikan Indonesia, 15(2), 123–135.

Marginson, S. (2022). Global higher education and national systems. Higher Education, 84(2), 1–17. https://doi.org/10.1007/s10734-021-00788-0

Marginson, S., & Considine, M. (2020). The enterprise university: Power, governance, and reinvention in Australia. Cambridge University Press.

Maxwell, J. A. (2021). Qualitative research design: An interactive approach. Sage Publications.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2020). Qualitative data analysis: A methods sourcebook (4th ed.). Sage Publications.

Mulyasa, E. (2021). Manajemen pendidikan. Remaja Rosdakarya.

Porter, M. E. (2021). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.

Raharja, S., & Nugraha, A. (2023). Transformasi digital dalam pendidikan tinggi di Indonesia. Jurnal Teknologi Pendidikan, 25(1), 45–58.

Rothaermel, F. T. (2021). Strategic management (5th ed.). McGraw-Hill Education.

Salmi, J. (2020). Successful tertiary education systems. International Higher Education, 100, 2–4. https://doi.org/10.6017/ihe.2020.100.10790

Schleicher, A. (2021). World class: How to build a 21st-century school system. OECD Publishing. https://doi.org/10.1787/888934162678

Selwyn, N. (2021). Education and technology: Key issues and debates. Routledge.

Sudrajat, A. (2022). Perencanaan strategis dalam peningkatan mutu pendidikan. Jurnal Pendidikan Nasional, 10(1), 67–78.

Suryadi, A. (2022). Pengembangan sumber daya manusia dalam pendidikan. Jurnal Ilmu Pendidikan, 28(2), 89–102.

Suyanto. (2021). Manajemen pendidikan di Indonesia. Jurnal Pendidikan Nasional.

Tight, M. (2022). Higher education research. Higher Education Research & Development. https://doi.org/10.1080/07294360

Tilaar, H. A. R. (2022). Pendidikan dan globalisasi. Rineka Cipta.

Verhoef, P. C., Broekhuizen, T., Bart, Y., et al. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022

Vial, G. (2021). Understanding digital transformation: A review and research agenda. Journal of Strategic Information Systems, 30(2), 101–123. https://doi.org/10.1016/j.jsis.2020.101623

Wibowo, A. (2022). Evaluasi kinerja pendidikan berbasis manajemen. Jurnal Administrasi Pendidikan, 14(1), 55–66.

Williamson, B., Eynon, R., & Potter, J. (2020). Pandemic politics and digital education. Learning, Media and Technology. https://doi.org/10.1080/17439884

Zawacki-Richter, O. (2021). The current state and impact of COVID-19 on digital higher education. International Review of Research in Open and Distributed Learning, 22(3), 1–9. https://doi.org/10.19173/irrodl.v22i3.5454